Project Brief
Craft a 15-20 second animation for a brand, product, event, or campaign, blending compelling visuals and sound. Focus on integrating 3D (Blender) and 2D (After Effects/DaVinci) elements, emphasizing strong branding, typography, and visual metaphors. Use shapes and graphics to enhance your message, considering the impact of their arrangement and motion.
Goals
I aim to give a community I'm passionate about (custom mechanical keyboards) a face. Because the community doesn't have a primary brand or any official identifiable marks, I began by analyzing what makes the community visually identifiable and what design notes people part of the field appreciate.